In this 2025 masterclass, Elise shares a proven step-by-step plan to start and grow a new Instagram account from zero. With over 185,000 followers gained since 2012, she reveals updated strategies to succeed under the latest Instagram algorithm. You’ll learn how to choose between a personal or business brand, write a bio that converts within 150 characters, create SEO-optimized Reels, and build a B-roll library for effortless content creation. Elise also explains how to treat Instagram as a search engine like Google, use engagement-driven DMs to attract real clients, and automate lead nurturing using ManyChat — Instagram’s official messaging partner. This guide provides actionable insights for creators, entrepreneurs, and small businesses seeking organic growth, automation, and revenue on Instagram in 2025.