This video provides an in-depth analysis of the evolution and new strategies of SEO (Search Engine Optimization) in the age of AI. Drawing on experience in acquiring hundreds of millions of traffic from Google Search since 2009, the author points out that the traditional SEO model of "keywords + content + backlinks" is no longer the only path to success. The massive amount of low-quality content generated by AI has impacted Google search results, prompting Google to place greater importance on user experience, content relevance, and utility. The video emphasizes that despite the challenges brought by AI, the core of SEO—understanding user search intent, providing valuable content, and establishing authority—remains crucial. The author will share strategies for learning AI-era SEO from scratch, focusing on cultivating a "user-first" mindset, deeply understanding user needs, and flexibly using AI tools as assistants rather than relying on them entirely. Furthermore, the video discusses the transferability of SEO skills, encouraging learners to apply their Google SEO experience to other platforms like YouTube and Pinterest, and highlights the importance of diversifying traffic channels to cope with the uncertainty of search engine traffic. The ultimate goal is to become a bridge connecting searchers with the best information.
